摩拜和ofo在共享单车市场掀起红包大战

After an on-and-off month-long race to win over customers with free rides, Chinese bike-sharing pioneers ofo and Mobike have entered a new round of competition, with both companies offering users random cash rewards of up to 5,000 yuan per ride.

为了争夺用户，摩拜与ofo在过去一个月里相继推出免费骑行的活动。现在，两家公司又开始了新一轮的较量，纷纷向用户提供最高可达5000元的随机红包。

Following Mobike's cash-reward plan, launched in late March, ofo announced on April 16 that it would offer its own rewards.

在3月下旬摩拜推出了“红包车”之后，4月16日，ofo也开始派发现金红包。

Both companies are offering random gifts ranging from one to thousands of yuan per ride, provided the ride lasts more than 10 minutes and covers a distance of at least 500 meters. In particular, ofo offers a maximum of 5,000 yuan for reward.

两家公司均规定，只要骑行时间超过10分钟，距离超过500米，即可获得1元到几千元不等的现金红包。值得一提的是，ofo的红包金额最高竟然可达5000元。

Mobike users hoping to cash in need to find and unlock bikes marked with hongbao, or red, cash-filled envelopes. Ofo users, meanwhile, can ride any bike within particular regions tagged as offering hongbao.

两家共享单车公司的规定有所不同，摩拜用户需要使用有“红包车”标记的单车，而ofo用户需要在手机软件上所显示的红包区域内开锁用车。

Ofo also noted that higher rewards are more likely to be given to users who park their bikes in city-designated areas.

此外，Ofo公司还规定，凡是把车辆停放在指定的自行车停放区内，获得大红包的概率将大大增加。

As for Mobike, the company's cash rewards aim to encourage all users to increase the efficiency of shared bike use.

而摩拜公司推出现金红包的目的是鼓励所有用户增加共享单车的运转率。

Shared bikes are becoming increasingly popular in China, especially among white-collar workers during rush hour. Hence, bikes are often in high demand near bus or subway stations.

共享单车在中国越来越流行，尤其是在上下班高峰期的白领人群中。所以，公交车站和地铁站附近的自行车需求量很大。

While the rewards aim to strategically guide the distribution of bikes, it remains difficult to produce bike flow from offices to transportation hubs in order to guarantee bike supply.

“现金红包”活动是为了策略性地调配车辆的分布，但是要想保证自行车的供应，控制办公楼与交通枢纽之间的车辆供需平衡仍然比较很难。

Nevertheless, both companies appear to be thriving. Mobike announced on April 13 - less than one month after its reward policy was made public - that it set a record of 20 million bike rides on a single day. Ofo achieved its own record of 10 million rides at the end of March, media reported.

无论怎样，这两家公司的业务都是蒸蒸日上。在现金红包的活动推出之后，摩拜于4月13日宣布其日订单超过2000万。而据媒体报道，ofo则在3月底完成了日订单1000万的目标。